Wild Cloud - Marketing Manager

Position Overview

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The Civil Society Technology Foundation (CSTF) seeks a strategic Wild Cloud Marketing Manager to lead marketing efforts for our flagship self-hosted infrastructure platform. This role requires translating complex technical concepts into compelling value propositions for individuals and organizations seeking alternatives to centralized platforms.

Wild Cloud represents a practical path to digital self-determination through accessible, Kubernetes-based infrastructure that users can deploy and control themselves. Our Marketing Manager will help people understand why and how to reclaim control over their digital lives through self-hosting.

About Wild Cloud

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Wild Cloud empowers individuals, communities, and organizations to:

• Host their own cloud services with complete data and communication control
• Reduce dependencies on surveillance-based platforms and centralized infrastructure
• Build technical capacity through hands-on experience with self-hosted systems
• Scale infrastructure from minimal home setups to full organizational data centers
• Participate in communities of practice around independent infrastructure

The platform combines carefully selected open-source components into reference “stacks” that provide communication, productivity, intelligence, and development capabilities on user-controlled Kubernetes infrastructure.

Primary Responsibilities

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Strategic Messaging & Positioning

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• Develop compelling messaging that explains Wild Cloud’s benefits to both technical and non-technical audiences
• Position Wild Cloud as the accessible entry point to self-hosting and digital independence
• Create messaging frameworks that address common concerns about complexity, cost, and maintenance
• Differentiate Wild Cloud from both centralized cloud services and other self-hosting solutions

Target Audience Development

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• Identify and understand key audience segments seeking alternatives to centralized platforms
• Develop detailed user personas for Wild Cloud adopters across different contexts and use cases
• Create audience-specific messaging and content strategies
• Build pathways for different audiences to discover and adopt Wild Cloud

Content Marketing & Education

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• Develop content strategies that demonstrate Wild Cloud’s practical benefits through real-world examples
• Create case studies showcasing successful Wild Cloud deployments across different contexts
• Collaborate with education team to ensure marketing content supports learning pathways
• Produce content that addresses common questions and concerns about self-hosting

Digital Presence & Community Growth

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• Manage Wild Cloud’s presence across appropriate digital platforms and communities
• Build organic growth through word-of-mouth and community advocacy
• Create strategies for reaching audiences on centralized platforms while demonstrating alternatives
• Foster authentic community discussions about self-hosting and digital independence

Required Qualifications

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• Technology Marketing: 3+ years of marketing experience with technical products, preferably infrastructure or developer tools
• Complex Product Communication: Proven ability to explain complex technical concepts to diverse audiences
• Values Alignment: Understanding of and commitment to digital rights, privacy, and technological self-determination
• Community-Driven Marketing: Experience with grassroots marketing, community building, and authentic engagement
• Content Strategy: Strong content marketing skills across multiple formats and platforms

Preferred Qualifications

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• Self-Hosting Knowledge: Familiarity with self-hosted infrastructure, home servers, or private cloud concepts
• Open Source Community: Experience marketing within open-source, privacy-focused, or digital rights communities
• Technical Background: Understanding of containerization, Kubernetes, or cloud infrastructure concepts
• Alternative Tech Marketing: Experience promoting alternatives to mainstream technology platforms
• Visual Communication: Ability to create diagrams, infographics, or visual content that explains technical concepts

Key Target Audiences

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Primary Audiences

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• Privacy-conscious individuals seeking alternatives to big tech platforms for personal data and communications
• Small organizations wanting independence from centralized services for data sovereignty and cost control
• Tech-savvy families interested in teaching digital literacy and self-sufficiency to their children
• Remote teams needing secure, self-controlled collaboration and communication tools

Secondary Audiences

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• Educational institutions seeking hands-on infrastructure learning opportunities
• Community organizations building shared digital resources and capabilities
• Small businesses looking to reduce dependency on subscription services and external platforms
• Technical professionals interested in contributing to meaningful open-source infrastructure projects

Emerging Audiences

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• Developing regions where centralized services are expensive or unreliable
• Regulated industries with strict data control and sovereignty requirements
• Rural communities building cooperative digital infrastructure
• Digital rights advocates seeking practical tools to demonstrate alternatives

Marketing Philosophy & Approach

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Education-First Marketing

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• Use marketing as an opportunity to teach about digital self-determination concepts
• Focus on building understanding rather than just awareness
• Address legitimate concerns about complexity and maintenance requirements honestly
• Integrate marketing efforts with educational content and learning resources

Community-Driven Growth

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• Amplify success stories and testimonials from actual Wild Cloud users
• Support community members in becoming advocates and educators
• Create peer-to-peer advocacy programs and referral systems
• Focus on organic growth through genuine utility rather than traditional advertising

Transparent Value Proposition

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• Be honest about Wild Cloud’s benefits, limitations, and ideal use cases
• Help prospects understand whether Wild Cloud is right for their situation
• Provide clear comparisons with alternatives including both centralized and self-hosted options
• Maintain accountability to user experience and avoid overpromising

Practical Demonstration

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• Show Wild Cloud in action rather than just describing features
• Create demonstrations that highlight real-world use cases and benefits
• Use before/after scenarios to illustrate the impact of digital self-determination
• Focus on outcomes and user empowerment rather than technical features

Key Marketing Initiatives

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Content & Storytelling

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• User Success Stories: Document journeys from centralized platforms to Wild Cloud independence
• Comparison Content: Honest assessments of Wild Cloud vs. alternatives across different use cases
• Educational Content: “Why self-host?” materials that build understanding of the value proposition
• Technical Demystification: Content that makes infrastructure concepts approachable

Community Building

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• Wild Cloud User Groups: Support local and online communities of Wild Cloud operators
• Contribution Programs: Pathways for users to contribute back to the project
• Mentorship Networks: Connect experienced users with newcomers
• Showcase Events: Demonstrations and presentations at relevant conferences and meetups

Partnership Development

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• Educational Partnerships: Collaborations with schools, libraries, and community organizations
• Technology Partnerships: Relationships with complementary open-source projects
• Advocacy Partnerships: Connections with digital rights and privacy organizations
• Hardware Partnerships: Relationships with hardware vendors serving self-hosting markets

Success Metrics

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• Adoption Growth: Increase in Wild Cloud deployments and active user community
• Educational Impact: Users successfully transitioning from centralized platforms to self-hosting
• Community Health: Active user forums, contribution levels, and peer support
• Content Effectiveness: Engagement with educational content and successful user onboarding
• Awareness Quality: Growth in informed interest rather than just general awareness
• User Satisfaction: Positive feedback from Wild Cloud operators and community members

Organizational Alignment

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This role requires deep alignment with CSTF principles:

• Healthy Ecosystems Win: Success measured by genuine utility to users, not vanity metrics
• Tools Over Policy: Focus on practical solutions rather than advocacy or policy positions
• Critical Adoption over Blind Use: Help prospects make informed decisions about self-hosting
• Self-determination by Design: Ensure marketing respects user autonomy and informed consent
• Transparent Governance: Maintain open communication about Wild Cloud development and decision-making

Compensation & Structure

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This is a volunteer leadership position with the Civil Society Technology Foundation. As the Wild Cloud project grows and secures funding, this role may transition to a paid position based on organizational capacity and project success.

How to Apply

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CSTF seeks marketers who understand both the technical value and social importance of self-hosted infrastructure. We welcome applications from individuals who can bridge the gap between complex technology and practical user benefits while maintaining ethical marketing standards.

To express interest in this position:

1. Join our community at forum.civilsociety.dev
2. Review the Wild Cloud project and our principles to understand our approach
3. Introduce yourself as a reply to this forum post (or message the post’s author) and share your vision for marketing self-hosted infrastructure to diverse audiences

We operate with transparent, distributed governance and welcome collaborative input on marketing strategy and ethical communication practices.

Contact

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For questions about this position or Wild Cloud marketing initiatives, reply to this forum post.

Join us in making digital self-determination accessible and appealing to everyone who values control over their digital lives.